All around the world in different countries, we see various popular website design trends. The gurus of web design (like OrNsoft :-)) indulge their specific geographic audience’s preferences whether it is Do-It-Yourself or professional and it is quite captivating to track the distinction of different markets in the process. First impressions are quite significant when it comes to design and this is a comprehensive truth. According to research, within 17 milliseconds, a user will have already formed an opinion on a website based on its design. Websites with a more simple design were found to have more favor with users. However, you will find that users have their own takes on either simple or category design as you go around the world. This means that from one region to another the preferred looks may vary.
Seeing as there are several other scientific studies that are more formal like Hofstede’s model of scientific dimensions which classifies various regions based on different classifications of society. We have looked at this from a different perspective. Our Website builder tool has a large worldwide base for users and supports 26 different languages and 53 markets. Beyond these markets, we have the ability to oversee data concerning behavior of web design in collective and follow up when visitors on the sites interact with the content that has been published.
We have established contact with thousands of our customers and this has given us the chance to observe reactions of small businesses with that of their customers to different designs in various countries. Just to give an example, an Indian small owner business immediately was able to tell us a website did not “feel” Indian when we showed him a US website with Hindi text and images localized from India. Although why did the website feel unfamiliar? What informs that exactly? Let us delve more into this circumstance and how it is different in four dominant regions worldwide.
My investigation showed that in the United States website design focuses more on individualization comprising of personalization features, frequent pictures of individuals, individual success stories and direct address, i.e. using you as compared to using we to emphasize on individualism.
The design’s strategy is directed by the need to get a user to as quickly as possible, execute the right action instead of catering to marketing messaging and the long-term commitment with the brand of the company. In relation to this, focusing attention on an action is highly preferred compared to any content that has potential to be distracting. This includes larger borders, geometrical shapes and even pictures of people facing towards a specific direction, thus drawing the eye of the user to the call of action.
It is worth observing that US websites have an inclination to have a head-start by 5-10 years on various other countries. This is solely based on the increased period of time that the market has had of allowing for growth and flourishing of the entire UX discipline. Additionally the best designers from areas like Brazil, China, and India are eager to attain US clientele who are high-paying, this puts US sites ahead.
In the meantime, website design in India focuses more on collectivism. This comprises of formal speech, opinions on group behavior, mission statements and images of groups. Indian websites also have a tendency to have duotone effects, have lower saturation of color. Websites (like this one) take a more embellishing approach and have a tendency to more frequently use the gold color, additionally they have adornments and flourish that you would not see in US websites.
Chinese sites have a tendency to have divisions of many independent spaces, while on sites of western style the pages have a layout arranged around a focal point. This is guided by norms of culture around information consuming and displaying, while China is more used to browsing as compared to focusing as is the situation here. You will see several more parallel news tickers as compared to American news if you happen to watch a Chinese news channel. Chinese websites also have many links on them.
Additionally, Web design is slightly more compact in many Asian regions seeing as there are smaller images in conjunction with heavier content. People are accustomed to consummation of information not beyond a single screen. Upon translation of English text into Mandarin, the website looks somewhat busier due to the Chinese characters being so complex.
You cannot place design for Europe and the United States and Europe in one basket and this is a common mistake. This is because in the real sense, every country is quite unique.
French websites have a tendency towards large images, pricing that is quite prominent, images of people together in groups and clear calls to action. UK sites, on the other hand, have more minimalistic design tendencies, the pricing is normally withheld from a site user unless you click on a product or hover over a picture. Thus, rather than push the conversion, the site tends to be more “polite.”
The Web Index has commended Scandinavian countries for good use of the web with countries like Sweden, Finland, Norway and Denmark making the ‘Top 5’ for attributes like universal access, relevant content and empowerment. The public here are very keen giving rise to high mobile usage and e-commerce presentation. Thus, their images are of high quality, websites are tailored with high contrast with emphasis to messaging and they are highly functional.
The Rising Mobile Web
Up to 60% of web traffic to GoDaddy customers’ websites now comes about on mobile devices in the UK, Canada and the US. That number is halved to 30% in India. This assists in explaining why there is less density and content and more calls to action on western websites in light of design optimization for a mobile experience. On the other hand sites made in countries with prevalent desktop usage have a tendency to still have high text density, large flash intros and look more like print media.
With the increase of mobile web traffic in conjunction with smartphone adoption globally in every part of the world, web design will evolve undoubtedly apace with that trend. All over the world while websites will undergo optimization for certain features and mobile and functionality will be assimilated by that process, I hope that the diversity that sets apart each geography will still be there as an impression of the cultural distinctions of each corresponding market. It is this distinctiveness in the development and design of the web that deserves recognition.
Contact OrNsoft today and let us help you with your next website design project.