A website is an efficient way and extremely cost effective way to reach new customers where only fortune 500 companies where able to compete. Many business owners fail to realize that a website can be an income generating profit center. Therefore have absolutely no benchmark for what the value of a site should be. With that approach some are tempted to go with a cookie cut solution from certain companies out there that will deliver a $1,500.00 website that just resembles another 20 000.00 other sites with no purpose of existing. A website needs to have both visual appeal and structure and custom design that targets your audience. Therefore depending on your business model and that custom design required to generate traffic our team of experts will tailor a winning strategy and a budget that makes financial sense.
- Several ways to assess value the cost effectiveness of an online presence and/or SEO Strategy:
- How long would it take me to pay off my investment? For instance should a real estate agent invest X amount of dollars in an optimized online presence if it takes him/her 3 closings to pay off the cost of the site? The answer is ABSOLUTELY. Compared to traditional methods of advertising, the cost ends up looking ridiculously low over a certain period of time.
- If your website only gets hits through PPC campaigns and as soon as the advertising funds are depleted the phone stops ringing, certainly an SEO friendly website will reduce your budget in ways that in the long run, your need for advertising will be minimal if not null. If you spend X amount of dollars a month for X amount of traffic it will make complete sense to reach or exceed the amount of traffic organically without the need for advertising. This formula holds true as long as the cost of the SEO can be paid off with a added benefits and savings and within a reasonable amount of time.
